Potential of Entertainment Industry in India

The Indian media and entertainment industry is expected to grow at 19 per cent compound annual growth rate to reach Rs 83,740 crore by 2010 from Rs 35,300 crore at present, a study by FICCI and PricewaterhouseCoopers said.

Live entertainment sector is also seen growing at 18 per cent to Rs 1,800 crore by 2010 from Rs 800 crore. "The growing number of corporate awards, television and sports events is helping this sector.

Internet advertising : Internet advertising is projected to grow at 50 per cent rate to Rs 750 crore by 2010 from the current level of Rs 100 crore. "The Internet is being used for a variety of reasons, besides work, such as chatting, leisure, doing transactions, writing blogs etc.

The current decade (2000-10) is the decade for entertainment just as the 1990s was the decade of information technology

The venture capitalists are now focusing on the computer animation industry which is worth $25 billion globally, and the Indian industry is just a fraction of it.

Touching on the television industry, Mr. Prasad said, "Television is a great growth area and today we have more than 200 channels, more than 80 million TV viewers and more than 40 million cable TV viewers.